Unlock new paths to boost your mind, career, and life.
Unlock your mind, career, and life potential.
FOR YOU
Your transformation journey is unique. That’s why our individualized approach is carefully designed to foster deep self-awareness, sustainable emotional well-being, and habit changes that truly make a difference in your life.
We use a methodology grounded in Behavioral Neuroscience, allowing us to go beyond the obvious by understanding the brain patterns and emotions that shape your daily decisions.
With this scientific clarity, you won’t just understand why you act a certain way, you’ll gain the exact Neurostrategy tools to reprogram limiting patterns and build a focused, empowered, and balanced life.
FOR BUSINESSES
We go beyond traditional consulting. We provide specialized consulting and mentorship using Neurostrategy, an innovative approach rooted in neuroscience. Our focus is on measurable results, tailored both to individual professionals and companies seeking high performance.
Our services are designed to drive significant growth in critical areas: career, leadership, communication, and organizational results.
If you’re looking for effective, personalized solutions to boost your professional journey or transform teams and businesses with impact, our methods are the ideal path.
LEARN WITH US
Our training programs are the result of years of international experience in Europe and in neuroscience. We offer high-impact programs, both online and in-person workshops, that go far beyond theory.
You’ll gain access to exclusive, practical materials on Neuromarketing, Behavioral Neuroscience, and Personal & Professional Development.
These courses are designed for those ready to apply the latest scientific and innovative breakthroughs directly in daily life. Stop using outdated methods and learn strategically how to achieve real results in your career and life.
Change Your Life Now!
Your mental
well-being starts here.
Our products and courses are designed to be your allies on this journey. Based on Neurostrategy and practices certified in Europe, we offer solutions that foster lasting calm, sharpened focus, and the emotional balance you need. Stop merely reacting to stress—start using science to your advantage. Explore our selection and discover how to take control of your mind.
Excellence
15+ Years of Experience
Training
Author of Academic Books
Management
Clients in Brazil and Europe
Affiliation
Member of International Associations
Who’s With You!
“Transform your mind, transform your life.”
I’m Iria Helena Duarte, a Neurostrategist and High-Performance Specialist. I have over 15 years of experience in Brazil and Europe, combining the rigor of Neuroscience and Cognitive Behavioral Therapy (CBT) with Strategic Management insights.
My expertise is reinforced by specializations in Neuromarketing and Branding, as well as the honor of serving as a Guest Judge for the AMPRO Awards 2025, demonstrating my connection to measurable results and the market.
I help individuals and organizations decode and reprogram behavior for success—whether in mental well-being or business growth.
Experiences & Exercises
Try quick techniques to strengthen your mind, boost focus, and grow in your daily life.
🧠Practical Exercises: Simple, easy-to-apply techniques to increase focus, self-confidence, well-being, and emotional balance.
🧠Weekly Challenges: Easy prompts to step out of your comfort zone and stimulate new brain connections.
🧠Guided Audios & Videos: Meditations, visualizations, and practices you can do in just a few minutes, anywhere.
🧠Quick Assessments: Tools to better understand yourself and track your progress.
Affiliations
Active member of renowned associations in neuroscience, marketing, and human development.
Self-Discovery Kit
Access exclusive, practical materials to support your personal and professional growth.
Download tools, guides, and resources that make self-improvement, organization, and self-awareness easier.
🧠E-books & Quick Guides: Concise content on self-awareness, habit change, and techniques to boost sales.
🧠Planners & Spreadsheets: Tools to organize goals, routines, and track progress.
🧠Infographics & Checklists: Visual summaries to apply neuroscience and well-being concepts in daily life.
Success Stories
We solve your challenges so that your journey can inspire others when you join these stories of success.
“La mentoría fue esencial para mi crecimiento como líder. Las técnicas de neurociencia y marketing digital me dieron seguridad para tomar decisiones estratégicas.”
Javier Rodríguez/ES
“Os cursos de desenvolvimento pessoal me ajudaram a entender melhor meu comportamento e a superar desafios profissionais. Recomendo para quem busca evolução de verdade.”
Ricardo Martins/BR
“Participar do programa de desenvolvimento pessoal foi um divisor de águas na minha vida. As técnicas de neurociência e as estratégias de neuromarketing me ajudaram a superar bloqueios.”
Mariana Silva/BR
“O atendimento personalizado, aliado ao conhecimento internacional, fez toda a diferença para o reposicionamento da minha marca. Profissionalismo e inovação em cada etapa.”
Ana Paula Costa/PT
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Tell Us About Your Challenge
Reach out to our team and we’ll schedule a time to talk.
